What do hot air balloons and textiles have in common? Well not a lot, but in this story, it's the beginning...
Soda + Stitch was founded by self confessed textile lover, Jemma, after a life-changing and rather spontaneous move to India. Every year Jemma would travel to India on buying trips and there was one trip that really changed everything!
Let's just say it includes a fellow Aussie who is mad enough to run a hot air balloon company in India, a little romance and a lot of 'just knowing'. It wasn't long until Jemma made the big move for love.
After landing in Jaipur, the opportunity to design and create textiles in India's bustling chaos was just too appealing! And so, surrounded by the smell, colour and liveliness of daily life, Soda + Stitch was born.
Soda + Stitch has a serious passion (addiction may be a better word) for all things colourful, textured and playful. We also aim to nurture the handmade textile industry which is exactly why all our textiles are hand block printed by seasoned masters in Jaipur, India.
Hand block printing is an age old artisanal technique which creatively embraces the beauty and imperfections of the handmade.
Each block has been carved from soft teak wood, each colour mixed by the careful eyes of our colour masters and each meter painstakingly printed layer by layer. It is for this reason that some variations in print and colour may occur. A lovely reminder of the fabrics beginning's.
All designs use quality cotton fabric, colourfast dyes and the amazing hands of incredibly talented block printers. Soda + Stitch definitely shake off the norms of block printing in order to bring you a fresh, vibrant and popping range of textiles.
Enjoy and with love,