Perrier Fou De Soif by Bernard Villemot | Unframed Art Print

Perrier has been bottled from its source in Vergèze since 1898, but in the late 1970s-early '80s the brand began its ascent to one of the international touchstones of 1980's culture and lifestyle. The primary means by which Perrier accomplished this was through its advertising: modern, stylish, slightly irreverent – and deliberately championing the culture of the moment, rather than resting on tradition. Bernard Villemot's iconic designs were a critical part of this strategy, and this iconic work – "Crazy with thirst?" – is a perfect example of it. Formally, compositionally, it's perfect, but it goes much further. In this and other pieces for this campaign, Villemot was one of the first commercial artists to directly counter racist attitudes, making this a very early statement of the universal "love is love is love." This giclee art print has been produced on luxurious 100% cotton rag textured art paper using archival quality inks resulting in a superior print suitable for museum or gallery display.

• Gallery quality giclée art print
• 300gsm 100% cotton rag textured art paper
• Natural white with a matte finish
• Archival inks for vivid colour and sharp detail
• Available in multiple sizes 

Sizing Information:

• Image: A1(59.4 x 84.1cm) | Paper: 69.4 x 94.1cm
• Image Size: 74.1 x 108.9 | Paper Size: A0(84.1 x 118.9cm)